Wilmigton Flower Market Radio AD

Listening to radio advertisements is frustrating to me. They talk so fast in order to get all the information out to listening audience that half the time when the commercial is over I can't remember what the ad was for. For the Wilmington Flower Market commercial that I heard on 95.1 I didn't have much time to write down everything that was going on during the event. In a long chain of slurred together words I was able to remember that musicians would be performing, although I can not recite one name that was listed and a NFL player from the Philadelphia Eagles is going to be there, again I have no idea which one is appearing. Also there will be games and arts and crafts for kids to participate in. The entertainment and activities that are being held at the flower market are trying to appeal to a wide target audience. The event is sponsored by Arbys, a fast food place that might get more recognition and connection to the event because it is one line of information that will stick with a viewer. One good thing that most radio commercials do is give out a website for additional information but once again the speaker delivered the site too fast to understand, write it down, or remember it. If I was interested in attending the flower market I would have to Google it with all the information that I was able to extract from the commercial like that place and dates that it was happening on. This would take too much effort to do. Considering I don’t listen to the radio anymore except for XM stations which cut out advertisements I don’t worry about not being able to get all the information from radio commercials.

Product Placement- NHL and Gatorade Commercial

While watching the NHL Gatorade commercial I instantly knew what the promoting product was. The black and white, washout layout and specifically the colored sweat from the player had the trademark of Gatorade all over it. The actually product is not shown throughout the entire advertisement, but because of its brand equity and logo viewers are aware of what the commercial is about. However, Gatorade is not the only product being advertised. As the National Hockey League’s season comes to a close, playoffs are making way. And with the excitement of playoffs the running of this commercial has increased, promoting the NHL along with the sports drink. What the advertisement ended up doing for me was it got me pumped and ready for the playoffs to begin. It didn’t really make me want to go out and buy Gatorade because all the great professional hockey players do. I don’t play hockey therefore I don’t have a need for the extra performance boost that Gatorade would provide me with. Being that I am a hockey fan I thoroughly enjoy the commercial and thought it was produced well. The song, clips, and editing all worked together to create an effective commercial for the NHL, but because I am not an impulse buyer or a big Gatorade drinker it does not make me want to go by the product. But because of my love of the sport it does want me to participate in watching the NHL playoffs so I guess one out of two isn’t so bad.

Internet AD- Facebook

While signing on to my Facebook account my profile page consisted of its usual contents along with a small advertisement box on the left side of my screen, “$10,000 Free Tuition” it said. Why choose Facebook to promote this incredible opportunity rather than its rival Myspace? Although Facebook has opened their doors to high school students, it’s still designated towards college students for the most part. In college a major problem students have is actually paying for their education. With costs of tuition rising every year any promise of an additional source of income to help pay for a college education is welcomed. The credibility of the small advertisement is skeptical because of all the junk and spam online nowadays. The possibility of it leading to something completely away from its original intention is high. Personally I don’t trust advertisements online. Whether they offer financial help, tell me I am the ten-thousandth person to visit the site and click here to see the prize that I have won or just offering links to similar sites. The location and size of the advertisement will not grab a large audience’s attention. The only reason why I even spotted it was because I was on the look out for an online advertisement. Nothing special grabs the viewer’s attention. Nothing on this ad would make me want to continue an investigation on how to win $10,000. To me the ad is ineffective and does not work.

Magazine AD- Tommy Hilfiger

The Tommy Hilfiger cologne is supposed to be a representative of the American culture. It is not one of the typical sweet fragrances that make you feel sticky and smell fruity. Here in the print ad the Tommy Hilfiger Company aims towards a target audience of young males 20-30 years old by representing them with all American models. This group of laid back, devilishly handsome men are dressed to the nines in denim, no doubt products that can be found in Hilfiger stores nationally. The five men are warm and inviting. If I could I would sit down right in the middle of them. When considering American brand names, Tommy Hilfiger is a product that comes to mind with its red, white, and blue logo. I like this ad because of its connection to the American culture. The clothes these people are wearing demonstrate the American way of dressing along with the various ethnicities between the six people in the advertisement. Because of the popularity of the product in the US it is appropriate to target the American audience in one large group. From this print ad I would want my boyfriend to use Tommy Hilfiger's cologne especially if it made him happy and cute like these models. With all these smiling male models female consumers can hardly resist the temptation of buying the cologne for their boyfriends. The clean cut, desirable American lifestyle is made attainable through this particular cologne brand. And like all true American products its cost is most likely higher than other suitable fragrances. Although this may be true Hilfiger products are still wanted because of the meaning they mean in society.

Product Placement

The product Pringles has teamed up with American Idol, the show that has the whole country watching, and Ford automobiles. A contest is advertised on the can; win VIP tickets to the American Idol Finale or a Ford Focus. All three products are aimed towards the same target audience. Advertising the show's finale on the Pringle's product would appeal to any consumer who enjoys the show. It may influence some Idol fans to buy the chips in hope that they may win the contest. Personally I don't care if the contest is offered with the chips or not. I buy Pringles for the chips' taste not what is offered with them. I already own a car and I don't watch American Idol so the contest has no interest to me. When I purchased the Pringles I did not even notice the contest until I was going to throw the empty can out. The advertisers promoted the contest with the American Idol logo located at the top of the distributor, barely noticeable to the consumer on the move. The contest was to go online and continue steps to enter, not one that you simply lift up the cap and it states if you have won or not. Usually when I purchase Pringles it is for a party or special occasion. In the instance of the American Idol Finale, if I watched the show, I would get together with friends and probably have Pringles on hand as a snack.

Magazine Advertisement

This "Got Milk" advertisement differs from the majority of advertisements presented by milk. The layout is relatively the same; a celebrity figure in the middle of the page, the slogan Got Milk?, and the milk mustache. One difference in this ad compared to others is the use of color. Most Got Milk promotions are printed in black and white. Although a change in an American favorite advertisement the various tones of blue do justice to the print ad. As consistent factor in the Got Milk advertisements a celebrity promotes the product in their own “element” with the infamous milk mustache. The blues create the icy atmosphere that is the famous figure skaters home environment. Normally the look of figure skaters is feminine, soft, and gentle, but Sasha’s outfit, demeanor, and posture adds an edge to this ad. This print advertisement catches the reader’s eye and instantly they know what the product is. With the milk mustache, glass of milk and the famous “Got Milk?,” slogan the product’s brand equity is continues to work through the years of this running layout. On the skaters right side there is a paragraph in small white print. Although the print is a little difficult to read, it is unnecessary additional information that the reader does not need to know to be able to detect what ad this is. Using a young celebrity with a healthy body helps relate to a teenage audience. The “Got Milk?” advertisements have always been some of my favorite print ads. They use a constant layout that is timeless and has worked for them for years now.

GMC Internet Advertisement

While looking through my online photo album on photobucket.com I have begun to realize the various advertisements that the website throws at you. When I logged on a GMC advertisement was being offered. It was for the President's Day Sale. Keeping with a patriotic theme there is a saying along with the advertisement "Sweet land of savings" rather than "Sweet land of the free." Giving audiences the choice to see current offers, locate a dealer, and to click a vehicle enabling potential buyers to view how much they would save adds to the American idea. We want things easy and cheap. The advertisement uses animation of moving stars and as you slide your mouse over the vehicles you get an enlarged version of the automobile. Before having the option of locating your inexpensive dream ride the GMC symbol with a blue backdrop and red writing is used to grab the audience’s attention. Also, at the very top of the website there is a similar advertisement promoting the GMC Chevy President Day Sale. The repetition of the advertisement is to make sure that viewers see what the company is offering. When the page first came up on my screen I did not notice the banner ad on the top of the page because it is a common positioning of an advertisement. Having the smaller ad in the area of where I would be working with forces me to see the advertisement. This product’s appearance on a website such as photobucket is appropriate for the website’s users. Most people on here are around the age of being able to purchase a car because most of photobucket’s users are able to afford a digital camera to upload photos onto the website to preserve monumental moments of their lives.