This "Got Milk" advertisement differs from the majority of advertisements presented by milk. The layout is relatively the same; a celebrity figure in the middle of the page, the slogan Got Milk?, and the milk mustache. One difference in this ad compared to others is the use of color. Most Got Milk promotions are printed in black and white.
Although a change in an American favorite advertisement the various tones of blue do justice to the print ad.
As consistent factor in the Got Milk advertisements a celebrity promotes the product in their own “element” with the infamous milk mustache.
The blues create the icy atmosphere that is the famous figure skaters home environment.
Normally the look of figure skaters is feminine, soft, and gentle, but Sasha’s outfit, demeanor, and posture adds an edge to this ad.
This print advertisement catches the reader’s eye and instantly they know what the product is.
With the milk mustache, glass of milk and the famous “Got Milk?,” slogan the product’s brand equity is continues to work through the years of this running layout.
On the skaters right side there is a paragraph in small white print.
Although the print is a little difficult to read, it is unnecessary additional information that the reader does not need to know to be able to detect what ad this is.
Using a young celebrity with a healthy body helps relate to a teenage audience.
The “Got Milk?” advertisements have always been some of my favorite print ads.
They use a constant layout that is timeless and
has worked for them for years now.
This "Got Milk" advertisement differs from the majority of advertisements presented by milk. The layout is relatively the same; a celebrity figure in the middle of the page, the slogan Got Milk?, and the milk mustache. One difference in this ad compared to others is the use of color. Most Got Milk promotions are printed in black and white. Although a change in an American favorite advertisement the various tones of blue do justice to the print ad. As consistent factor in the Got Milk advertisements a celebrity promotes the product in their own “element” with the infamous milk mustache. The blues create the icy atmosphere that is the famous figure skaters home environment. Normally the look of figure skaters is feminine, soft, and gentle, but Sasha’s outfit, demeanor, and posture adds an edge to this ad. This print advertisement catches the reader’s eye and instantly they know what the product is. With the milk mustache, glass of milk and the famous “Got Milk?,” slogan the product’s brand equity is continues to work through the years of this running layout. On the skaters right side there is a paragraph in small white print. Although the print is a little difficult to read, it is unnecessary additional information that the reader does not need to know to be able to detect what ad this is. Using a young celebrity with a healthy body helps relate to a teenage audience. The “Got Milk?” advertisements have always been some of my favorite print ads. They use a constant layout that is timeless and has worked for them for years now. 
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