Magazine AD- Tommy Hilfiger

The Tommy Hilfiger cologne is supposed to be a representative of the American culture. It is not one of the typical sweet fragrances that make you feel sticky and smell fruity. Here in the print ad the Tommy Hilfiger Company aims towards a target audience of young males 20-30 years old by representing them with all American models. This group of laid back, devilishly handsome men are dressed to the nines in denim, no doubt products that can be found in Hilfiger stores nationally. The five men are warm and inviting. If I could I would sit down right in the middle of them. When considering American brand names, Tommy Hilfiger is a product that comes to mind with its red, white, and blue logo. I like this ad because of its connection to the American culture. The clothes these people are wearing demonstrate the American way of dressing along with the various ethnicities between the six people in the advertisement. Because of the popularity of the product in the US it is appropriate to target the American audience in one large group. From this print ad I would want my boyfriend to use Tommy Hilfiger's cologne especially if it made him happy and cute like these models. With all these smiling male models female consumers can hardly resist the temptation of buying the cologne for their boyfriends. The clean cut, desirable American lifestyle is made attainable through this particular cologne brand. And like all true American products its cost is most likely higher than other suitable fragrances. Although this may be true Hilfiger products are still wanted because of the meaning they mean in society.