Saturday, February 23, 2008

GMC Internet Advertisement

While looking through my online photo album on photobucket.com I have begun to realize the various advertisements that the website throws at you. When I logged on a GMC advertisement was being offered. It was for the President's Day Sale. Keeping with a patriotic theme there is a saying along with the advertisement "Sweet land of savings" rather than "Sweet land of the free." Giving audiences the choice to see current offers, locate a dealer, and to click a vehicle enabling potential buyers to view how much they would save adds to the American idea. We want things easy and cheap. The advertisement uses animation of moving stars and as you slide your mouse over the vehicles you get an enlarged version of the automobile. Before having the option of locating your inexpensive dream ride the GMC symbol with a blue backdrop and red writing is used to grab the audience’s attention. Also, at the very top of the website there is a similar advertisement promoting the GMC Chevy President Day Sale. The repetition of the advertisement is to make sure that viewers see what the company is offering. When the page first came up on my screen I did not notice the banner ad on the top of the page because it is a common positioning of an advertisement. Having the smaller ad in the area of where I would be working with forces me to see the advertisement. This product’s appearance on a website such as photobucket is appropriate for the website’s users. Most people on here are around the age of being able to purchase a car because most of photobucket’s users are able to afford a digital camera to upload photos onto the website to preserve monumental moments of their lives.

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