Saturday, February 16, 2008

TV Commercial- ASPCA

In this ASPCA commercial, any viewer that has a weak spot for animals would break down the first time they saw this commercial. A montage of cats and dogs held in small cages looking up at you with their big innocent eyes, some with injuries and bandages wrapped around them. As an avid supporter of the American Society for the Prevention of Cruelty to Animals and animal rights, Sarah McLaughlin and her song “In the Arms of an Angel,” takes part in this ASPCA commercial. Its purpose is to encourage people to donate money for these neglected animals, to help rescue them from their abused owners, provide medical care, food, shelter, and love. While watching this commercial it makes me want to hold on to my puppy and want to adopt as many as I can. Although these donation commercials might not bring in as much money as they could, a result of them might be that aspiring pet owners would adopt from their local animal shelters rather than pet stores. Sarah McLaughlin’s song is recognizable to the average viewer because of its popularity when it was first released. Now other than having an affiliation to the artist it is now connected to the American Society for the Prevention of Cruelty to Animals. This tear jerking commercial is effective in creating a desire to help these animals better their chance of living a life full of love.



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