Listening to radio advertisements is frustrating to me. They talk so fast in order to get all the information out to listening audience that half the time when the commercial is over I can't remember what the ad was for. For the Wilmington Flower Market commercial that I heard on 95.1 I didn't have much time to write down everything that was going on during the event. In a long chain of slurred together words I was able to remember that musicians would be performing, although I can not recite one name that was listed and a NFL player from the Philadelphia Eagles is going to be there, again I have no idea which one is appearing. Also there will be games and arts and crafts for kids to participate in. The entertainment and activities that are being held at the flower market are trying to appeal to a wide target audience. The event is sponsored by Arbys, a fast food place that might get more recognition and connection to the event because it is one line of information that will stick with a viewer. One good thing that most radio commercials do is give out a website for additional information but once again the speaker delivered the site too fast to understand, write it down, or remember it. If I was interested in attending the flower market I would have to Google it with all the information that I was able to extract from the commercial like that place and dates that it was happening on. This would take too much effort to do. Considering I don’t listen to the radio anymore except for XM stations which cut out advertisements I don’t worry about not being able to get all the information from radio commercials.
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