Wilmigton Flower Market Radio AD

Listening to radio advertisements is frustrating to me. They talk so fast in order to get all the information out to listening audience that half the time when the commercial is over I can't remember what the ad was for. For the Wilmington Flower Market commercial that I heard on 95.1 I didn't have much time to write down everything that was going on during the event. In a long chain of slurred together words I was able to remember that musicians would be performing, although I can not recite one name that was listed and a NFL player from the Philadelphia Eagles is going to be there, again I have no idea which one is appearing. Also there will be games and arts and crafts for kids to participate in. The entertainment and activities that are being held at the flower market are trying to appeal to a wide target audience. The event is sponsored by Arbys, a fast food place that might get more recognition and connection to the event because it is one line of information that will stick with a viewer. One good thing that most radio commercials do is give out a website for additional information but once again the speaker delivered the site too fast to understand, write it down, or remember it. If I was interested in attending the flower market I would have to Google it with all the information that I was able to extract from the commercial like that place and dates that it was happening on. This would take too much effort to do. Considering I don’t listen to the radio anymore except for XM stations which cut out advertisements I don’t worry about not being able to get all the information from radio commercials.

Product Placement- NHL and Gatorade Commercial

While watching the NHL Gatorade commercial I instantly knew what the promoting product was. The black and white, washout layout and specifically the colored sweat from the player had the trademark of Gatorade all over it. The actually product is not shown throughout the entire advertisement, but because of its brand equity and logo viewers are aware of what the commercial is about. However, Gatorade is not the only product being advertised. As the National Hockey League’s season comes to a close, playoffs are making way. And with the excitement of playoffs the running of this commercial has increased, promoting the NHL along with the sports drink. What the advertisement ended up doing for me was it got me pumped and ready for the playoffs to begin. It didn’t really make me want to go out and buy Gatorade because all the great professional hockey players do. I don’t play hockey therefore I don’t have a need for the extra performance boost that Gatorade would provide me with. Being that I am a hockey fan I thoroughly enjoy the commercial and thought it was produced well. The song, clips, and editing all worked together to create an effective commercial for the NHL, but because I am not an impulse buyer or a big Gatorade drinker it does not make me want to go by the product. But because of my love of the sport it does want me to participate in watching the NHL playoffs so I guess one out of two isn’t so bad.

Internet AD- Facebook

While signing on to my Facebook account my profile page consisted of its usual contents along with a small advertisement box on the left side of my screen, “$10,000 Free Tuition” it said. Why choose Facebook to promote this incredible opportunity rather than its rival Myspace? Although Facebook has opened their doors to high school students, it’s still designated towards college students for the most part. In college a major problem students have is actually paying for their education. With costs of tuition rising every year any promise of an additional source of income to help pay for a college education is welcomed. The credibility of the small advertisement is skeptical because of all the junk and spam online nowadays. The possibility of it leading to something completely away from its original intention is high. Personally I don’t trust advertisements online. Whether they offer financial help, tell me I am the ten-thousandth person to visit the site and click here to see the prize that I have won or just offering links to similar sites. The location and size of the advertisement will not grab a large audience’s attention. The only reason why I even spotted it was because I was on the look out for an online advertisement. Nothing special grabs the viewer’s attention. Nothing on this ad would make me want to continue an investigation on how to win $10,000. To me the ad is ineffective and does not work.