Magazine AD- Tommy Hilfiger

The Tommy Hilfiger cologne is supposed to be a representative of the American culture. It is not one of the typical sweet fragrances that make you feel sticky and smell fruity. Here in the print ad the Tommy Hilfiger Company aims towards a target audience of young males 20-30 years old by representing them with all American models. This group of laid back, devilishly handsome men are dressed to the nines in denim, no doubt products that can be found in Hilfiger stores nationally. The five men are warm and inviting. If I could I would sit down right in the middle of them. When considering American brand names, Tommy Hilfiger is a product that comes to mind with its red, white, and blue logo. I like this ad because of its connection to the American culture. The clothes these people are wearing demonstrate the American way of dressing along with the various ethnicities between the six people in the advertisement. Because of the popularity of the product in the US it is appropriate to target the American audience in one large group. From this print ad I would want my boyfriend to use Tommy Hilfiger's cologne especially if it made him happy and cute like these models. With all these smiling male models female consumers can hardly resist the temptation of buying the cologne for their boyfriends. The clean cut, desirable American lifestyle is made attainable through this particular cologne brand. And like all true American products its cost is most likely higher than other suitable fragrances. Although this may be true Hilfiger products are still wanted because of the meaning they mean in society.

Product Placement

The product Pringles has teamed up with American Idol, the show that has the whole country watching, and Ford automobiles. A contest is advertised on the can; win VIP tickets to the American Idol Finale or a Ford Focus. All three products are aimed towards the same target audience. Advertising the show's finale on the Pringle's product would appeal to any consumer who enjoys the show. It may influence some Idol fans to buy the chips in hope that they may win the contest. Personally I don't care if the contest is offered with the chips or not. I buy Pringles for the chips' taste not what is offered with them. I already own a car and I don't watch American Idol so the contest has no interest to me. When I purchased the Pringles I did not even notice the contest until I was going to throw the empty can out. The advertisers promoted the contest with the American Idol logo located at the top of the distributor, barely noticeable to the consumer on the move. The contest was to go online and continue steps to enter, not one that you simply lift up the cap and it states if you have won or not. Usually when I purchase Pringles it is for a party or special occasion. In the instance of the American Idol Finale, if I watched the show, I would get together with friends and probably have Pringles on hand as a snack.

Magazine Advertisement

This "Got Milk" advertisement differs from the majority of advertisements presented by milk. The layout is relatively the same; a celebrity figure in the middle of the page, the slogan Got Milk?, and the milk mustache. One difference in this ad compared to others is the use of color. Most Got Milk promotions are printed in black and white. Although a change in an American favorite advertisement the various tones of blue do justice to the print ad. As consistent factor in the Got Milk advertisements a celebrity promotes the product in their own “element” with the infamous milk mustache. The blues create the icy atmosphere that is the famous figure skaters home environment. Normally the look of figure skaters is feminine, soft, and gentle, but Sasha’s outfit, demeanor, and posture adds an edge to this ad. This print advertisement catches the reader’s eye and instantly they know what the product is. With the milk mustache, glass of milk and the famous “Got Milk?,” slogan the product’s brand equity is continues to work through the years of this running layout. On the skaters right side there is a paragraph in small white print. Although the print is a little difficult to read, it is unnecessary additional information that the reader does not need to know to be able to detect what ad this is. Using a young celebrity with a healthy body helps relate to a teenage audience. The “Got Milk?” advertisements have always been some of my favorite print ads. They use a constant layout that is timeless and has worked for them for years now.