GMC Internet Advertisement

While looking through my online photo album on photobucket.com I have begun to realize the various advertisements that the website throws at you. When I logged on a GMC advertisement was being offered. It was for the President's Day Sale. Keeping with a patriotic theme there is a saying along with the advertisement "Sweet land of savings" rather than "Sweet land of the free." Giving audiences the choice to see current offers, locate a dealer, and to click a vehicle enabling potential buyers to view how much they would save adds to the American idea. We want things easy and cheap. The advertisement uses animation of moving stars and as you slide your mouse over the vehicles you get an enlarged version of the automobile. Before having the option of locating your inexpensive dream ride the GMC symbol with a blue backdrop and red writing is used to grab the audience’s attention. Also, at the very top of the website there is a similar advertisement promoting the GMC Chevy President Day Sale. The repetition of the advertisement is to make sure that viewers see what the company is offering. When the page first came up on my screen I did not notice the banner ad on the top of the page because it is a common positioning of an advertisement. Having the smaller ad in the area of where I would be working with forces me to see the advertisement. This product’s appearance on a website such as photobucket is appropriate for the website’s users. Most people on here are around the age of being able to purchase a car because most of photobucket’s users are able to afford a digital camera to upload photos onto the website to preserve monumental moments of their lives.

TV Commercial- ASPCA

In this ASPCA commercial, any viewer that has a weak spot for animals would break down the first time they saw this commercial. A montage of cats and dogs held in small cages looking up at you with their big innocent eyes, some with injuries and bandages wrapped around them. As an avid supporter of the American Society for the Prevention of Cruelty to Animals and animal rights, Sarah McLaughlin and her song “In the Arms of an Angel,” takes part in this ASPCA commercial. Its purpose is to encourage people to donate money for these neglected animals, to help rescue them from their abused owners, provide medical care, food, shelter, and love. While watching this commercial it makes me want to hold on to my puppy and want to adopt as many as I can. Although these donation commercials might not bring in as much money as they could, a result of them might be that aspiring pet owners would adopt from their local animal shelters rather than pet stores. Sarah McLaughlin’s song is recognizable to the average viewer because of its popularity when it was first released. Now other than having an affiliation to the artist it is now connected to the American Society for the Prevention of Cruelty to Animals. This tear jerking commercial is effective in creating a desire to help these animals better their chance of living a life full of love.

TV Commercial

The new Eli and Peyton Manning commercial features the two superstars quarterbacks embarking on a new mission: to become two sport athletes. The Double Stuffed Racing League (DSRL), believed to be the league of the future in the commercial, consists of the basic necessities of any sport association. It has its very own arena where the races take place on a platform shaped like an Oreo cookie. An official makes sure the players follow the rules and award any sort of penalties for breaking them. There are fans in the stands that keep the league alive and a spirited mascot cheering on its team. This commercial works and appeals to audiences for several reasons. The Manning brothers are part of the 2007 and 2008 Super Bowl. The commercial appeals to Giant and Colts' fans as well as Super Bowl party throwers around the country. As a Giant’s fan and Super Bowl watcher I have gone out and purchased a bag of Oreos for the big game to help get into the spirit of the night. The commercial is obviously a light humored and creative way to link the Manning family and Oreo cookies together. Throughout the race to finish the cookie the DSRL theme song plays as the intensity of the race heats up. The mascot does his thing around the platform as we see the stands are empty with the exception of Mr. and Mrs. Manning. Keeping the arena empty continues to add to the commercial’s humor. While thinking of previous commercials for Oreo products I cannot recall any commercials but I know the Manning brothers’ commercial will stay in my memory along with the DSRL theme song’s melody.